Joseph Cheaney AW24 Collection.

The brief for Cheaney’s Autumn Winter ’24 collection centred on durability and water resistance. To bring those qualities to life, we chose to develop the campaign in Wales, using its shifting weather and rugged landscapes as the backdrop. The result was a campaign that balanced heritage craft with real-world resilience, captured through stills and film that carried consistently across campaign and e-commerce channels.

Crew

Production - SendShootSend

Director of photography - TravelInkMedia

Photographer - Rihards Sarma

Gaffer 1 - Breandan McBennett

Gaffer 2 - Freddie Sisted

MUA - Naomi Lake

Styling - Hebe Fox

Post production - SendShootSend

Outfits

Private White VC

Johnstons of Elgin

Blackhorse Lane Ateliers

Barbour

Banshee of Savile Row

Lock and Co

Walker Slater