Joseph Cheaney AW24 Collection.
The brief for Cheaney’s Autumn Winter ’24 collection centred on durability and water resistance. To bring those qualities to life, we chose to develop the campaign in Wales, using its shifting weather and rugged landscapes as the backdrop. The result was a campaign that balanced heritage craft with real-world resilience, captured through stills and film that carried consistently across campaign and e-commerce channels.
Crew
Production - SendShootSend
Director of photography - TravelInkMedia
Photographer - Rihards Sarma
Gaffer 1 - Breandan McBennett
Gaffer 2 - Freddie Sisted
MUA - Naomi Lake
Styling - Hebe Fox
Post production - SendShootSend
Outfits
Private White VC
Johnstons of Elgin
Blackhorse Lane Ateliers
Barbour
Banshee of Savile Row
Lock and Co
Walker Slater